WHAT PATIENTS WANT
It would be difficult not to notice the vast array of innovative technologies that have sprung up within the growing aesthetics marketplace since the birth of medical aesthetics in the early 90s. Steadily developing over the past twenty years, the menu is expanding unabated.
What professionals are now starting to note more seriously however, is what our advanced beauty shoppers’ and aesthetic patients actually want. Most notably is the claim by Clairol and P &G Beauty Research that 87% of those surveyed stated they would like better skin, with women worldwide concerned most about the effects of ageing facial skin, including fine lines, wrinkles, poor texture, blemishes and hyperpigmentation.
The men prioritized an equal measure of facial skin, while the skin condition on their backs appears to be causing them concern also. If advanced skin services are now the critically acclaimed winning factor within advanced rejuvenation enterprise, one can deduce that skin health restoration should be taken far more seriously.
I have met a number of aesthetic patients over the twenty years that I have worked at Plastic Surgery Associates UK and at The London Wellness Centre in London. Moreover, interfacing with my other interests, I observe and collate reflective scenarios and evidence throughout my endeavours which has also influenced critical thinking. The clinical approach that my medical colleagues and I advocate is evidenced by the practice’s philosophy, that skin health shares the same parameters as wellness and good ageing.
What patients request most is an even skin colour, balanced tone and even texture with a more healthy youthful appearance and all this can be achieved from an inside out approach.
We measure notion of expectation, but have integrated patient education, and informed choice, in risk management, patient perception scenarios. The sine qua non of how best to achieve success in the area of skin health practice is rooted in accessing generic education first and to update regularly, through continuous professional development. Product training, a chemical peels workshop, or a product supplier’s training to use a medical device, does not constitute the educational learning required to achieve professional competency in medical aesthetics; nor is it adequate in order to learn skin health restoration.
